In today’s saturated world relevancy is king. As the old saying goes, you need to send the right message, at the right time, through the right channel and you need to use the right tools for the job. Yet building a complete marketing tech stack is just the start. Each of them needs data fuel on which to run.

Let’s have a look closer at this challenge and see how modern digital marketing practices tackle this and deliver results.

Elina is Chief Business Development Officer at BiG and Distil.ai

BiG is an Exeter based data start-up delivering big data analytics and engineering to clients such as Network Rail, British MoD and Crowdcube.

BiG have just launched a ground-breaking marketing data tool Distil.ai that allows you to trust your data and helps you speak to your customers in a uniquely personal way.

Elina has previously worked for an advanced analytics business Black Swan Data, building up a programme of work for a major client in the UK retail sector. Elina has extensive experience in Digital industry having led Digital Design teams and then moved into Digital Management roles for various award winning London based integrated marketing agencies.