February meetup
06/02/20
Digital Plymouth runs a quarterly meetup – with three speakers, plus plenty of time for networking and general socialising. The intention is to bring together our diverse and talented community of digital businesses and organisations and enable us to recognise and celebrate how many of us there are. In addition, by coming together, we can share knowledge and learn about the amazing things that are being created right here in Plymouth. Arrive from 6:30pm, grab a drink at the bar, talks start at 7pm and the event finishes when everyone has had their fill of creative goodness. Attendance is FREE so sign up now and get involved.
Design out Drowning
Between 2012 and 2019, over 275 people lost their lives in and around the water in the South West.
This was despite the endeavours of a world class rescue service and a network of volunteers dedicated to saving lives through the delivery of prevention campaigns and a portfolio of safety products.
A change was needed to how we approach intervention development and it was this that catalysed the creation of Design Out Drowning.
Linking some of the most creative brains in the region up with true subject matter experts from the RNLI and other related organisations has led to some new and innovative ways of saving lives into the future.
Steve Instance, RNLI Water Safety Lead, will present to the forum about how Design Thinking Methodology is saving lives around the coastline of Cornwall and how you can get involved in changing behaviours to save lives in and around Plymouth.
Environmental Monitoring Services using Satellite Data
Joel, along with Conrad, gave an overview of how a user-centred approach to service development helped create environmental monitoring platforms exploiting satellite data, for early warning and enhanced decision making.
The ‘South West Centre of Excellence in Satellite Applications’ (SWCoESA) helps regional innovators to develop and commercialise Space technologies and satellite applications (including communication, navigation & earth observation).
Environmental Monitoring Services using Satellite Data
Conrad, along with Joel, gave an overview of how a user-centred approach to service development helped create environmental monitoring platforms exploiting satellite data, for early warning and enhanced decision making.
The ‘South West Centre of Excellence in Satellite Applications’ (SWCoESA) helps regional innovators to develop and commercialise Space technologies and satellite applications (including communication, navigation & earth observation).
Providing Data Fuel
In today’s saturated world relevancy is king. As the old saying goes, you need to send the right message, at the right time, through the right channel and you need to use the right tools for the job. Yet building a complete marketing tech stack is just the start. Each of them needs data fuel on which to run.
Let’s have a look closer at this challenge and see how modern digital marketing practices tackle this and deliver results.
Elina is Chief Business Development Officer at BiG and Distil.ai
BiG is an Exeter based data start-up delivering big data analytics and engineering to clients such as Network Rail, British MoD and Crowdcube.
BiG have just launched a ground-breaking marketing data tool Distil.ai that allows you to trust your data and helps you speak to your customers in a uniquely personal way.
Elina has previously worked for an advanced analytics business Black Swan Data, building up a programme of work for a major client in the UK retail sector. Elina has extensive experience in Digital industry having led Digital Design teams and then moved into Digital Management roles for various award winning London based integrated marketing agencies.
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